A Word From Our Founder

"Let me introduce myself, I'm Richard Eltherington, a Yorkshire Kiwi who emigrated to New Zealand in 2006. When I was diagnosed with cancer back in 2009, it ended up reprogramming my thoughts to that of life enjoyment and focus to do as much as possible during the time I have left on this planet. So, I set up a bucket list which just gets longer and longer.

We developed the Lazu brand in 2016 with the sole purpose to ensure people realise that you are not guaranteed tomorrow and to consider the important things in life, including our health. To this end we developed a range of scientifically formulated natural supplements to help your body work at its best for as long as possible with each of our pillars of health made to target what we deem to be the foundations of body and mind longevity!

I hope you have the same epiphany and take up the Lazu philosophy and "Live YOUR life at the Max!"

We Are Lazu

A homegrown New Zealand brand founded in 2016, dedicated to the formulation, development, distribution and marketing of natural health supplements throughout the world. Our products are made for everyday use as the perfect compliment for anyone in search of a healthier and fuller way of life.

Our Why

Because we understand that our time here is limited and we see it as our one shot to enjoy it and make the most out of it. Whether that’s playing with your children or grandchildren, gardening or traveling the world – we want you to feel the freedom to enjoy your life to the fullest.

Our Misson

To encompass the broader needs of an active lifestyle so more people can live their life to the fullest, where they can create, follow, and live any dream and every story.

We Connect From Every Corner Of The World...

...with a global presence that currently reaches North America, Europe, Asia, and now, we are looking to continue our growth in the UAE and India.